Future of Schools

Charter school offered $100 reward to anyone who referred students who enrolled

PHOTO: Hayleigh Colombo
Carpe Diem Meridian.

Carpe Diem Meridian charter school embarked on an aggressive plan to boost enrollment this winter.

The North side Indianapolis school wanted to grow its roster by nearly 40 students by Feb. 2 — one of two critical dates when the state uses student attendance to determine the school’s 2015 funding levels — so board members approved a strategy to get the word out that included distributing fliers to parents and day care centers, making TV and radio appearances and hosting two open houses.

That wasn’t all.

Carpe Diem also offered $100 Marsh grocery gift cards to anyone who refers a student who enrolls — an incentive that some critics say went too far.

“My concern is that instead of a parent making a rational choice about where to send their child based upon who their child is and what they see the schools doing, we’re asking parents to discount that,” said MaryAnn Schlegel Ruegger, an Indianapolis attorney who has been skeptical of charter schools. “It’s not something that should count.”

Recruitment practices like these are legal in Indiana but have been outlawed elsewhere.

Those leading the charge against such giveaways say they are an unintended consequence of the state’s increasingly competitive school marketplace where schools must compete with each other for students and the state dollars that follow them. Indiana has seen a recent expansion of charter schools in recent years as the result of new state laws that foster their growth.

“I think we’re creating something people didn’t necessarily anticipate,” said Lori Schlabach, a former Washington township school board member who currently sends her children to township schools. “Now we’ve got a situation where a lot of districts have to do advertising or big public relations efforts just to survive. Do we really want our education dollars, be they donated dollars or taxpayer dollars, going to efforts like that, or would they be better spent elsewhere?”

Carpe Diem Meridian’s interim principal is LaNier Echols, who also was just elected to the Indianapolis Public School Board. She said the gift card promotion helped capture parents’ attention about the school. The school now has 250 kids enrolled, compared with 206 at the beginning of last month.

“People are more excited to do something where they get something out of it,” Echols said. “Parents are like, ‘Oh I do have a cousin that was looking for a school.’ It’s just to encourage people.”

But she said she is confident offering a gift card wasn’t the reason the school ultimately exceeded its enrollment goals. Two more Carpe Diem campuses are slated to open this fall in Indianapolis, each aiming to eventually enroll 300 students. Carpe Diem combines traditional classroom instruction with online lessons.

“We are a blended learning school and that’s what parents love about it,” Echols said. “We have children coming from everywhere, not because of the gift cards, but because we’re offering something different. We are filling a niche.”

Though at least one other state — Colorado — has declared illegal the practice of schools offering gift cards to students as an enrollment incentive, state charter school sponsors say there are no rules restricting the practice in Indiana.

Indiana Charter School Board Director Nick LeRoy, who manages the state’s oversight of more than 10 charter schools, said he asked the board’s attorneys to look into the legality of the practice in Indiana after Chalkbeat’s inquiry. He said he was not aware of the school’s plan to use gift cards as an enrollment incentive.

“That doesn’t sound right,” LeRoy initially said.

Later, LeRoy said state law “does not limit the use of general fund dollars … and schools have flexibility to use those dollars for supplies, salaries, fundraisers, etc.  This flexibility is determined by the board of directors for the school.”

The practice of using taxpayer dollars on marketing materials is relatively common, LeRoy said, even among public schools.

“(Indianapolis Public Schools) in particular uses billboards extensively to raise awareness and support their student recruitment efforts,” LeRoy said.

Robert Sommers, Carpe Diem’s chief strategy officer, said spending money up front to attract students is worth it to reduce the cost it takes to educate students in the long run. Carpe Diem’s Indiana office budgeted $30,000 in 2015 for marketing and advertising. The gift cards came out of that budget.

“I’m not one of those folks who sees it as a problem,” Sommers said. “The real shame would be if taxpayers built the building, bought the computers and nobody showed up. That would be the ultimate abuse of taxpayer dollars.”

But who watches the spending?

LeRoy said the Indiana Charter School Board reviews Carpe Diem’s financial expenditures quarterly and completes an annual third-party audit.

“We do this for every school that we authorize,” LeRoy said. “This additional safeguard serves as a further means of transparency and accountability for how our schools use state funds.”

Another of Indiana’s charter school sponsors — Indianapolis Mayor Greg Ballard’s office, which oversees more than 30 schools — requires schools have detailed plans when it comes to marketing and recruitment before they are up and running, said Deputy Mayor Jason Kloth.

“We require schools to have robust recruitment plans in both the application and pre-opening phases which is an opportunity for our team to review those practices and make sure they’re activities that are going to lead to enrollment and that are ethical,” Kloth said.

But some things inevitably slip through the cracks.

Last year, one of the mayor’s charter school drew scrutiny after it began charging an enrollment fee. Charter schools are supposed to be free public schools just like traditional public schools, which do not charge enrollment fees.

In light of cases like this, Ruegger said it may be time to clamp down harder on schools to limit how they can spend taxpayer dollars.

“We’ve over regulated, and now, at least for charters and vouchers, we seem to be afraid to regulate at all,” Ruegger said. “But in this area, we really need to. Is this really something we want our public schools to be doing?”

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Walk it out

NYC mayor encourages school walkouts in wake of Florida shooting: ‘If I was a high school student today, I’d be walking out’

PHOTO: Michael Appleton/Mayoral Photography Office
Mayor Bill de Blasio

In the wake of a school shooting in Florida that left 17 dead, New York City Mayor Bill de Blasio said students won’t face serious disciplinary action if they choose to participate in a national school walkout planned for next month to protest gun violence.

“If I was a high school student today, I’d be walking out,” de Blasio said Thursday. “This is too important a moment in history to try to hold back the desire of our young people to see fundamental change and to protect themselves.”

Students across the country are planning to walk out of class at 10 a.m. on March 14 “to protest Congress’ inaction to do more than tweet thoughts and prayers in response to the gun violence plaguing our schools and neighborhoods,” according to a Facebook description of the event.  The protest is scheduled to last 17 minutes, one for each person who died at Marjory Stoneman Douglas High School.

And unlike one Texas school district, which threatened to slap students with suspensions if they walked out, de Blasio said students would not face serious discipline. “There’s no negative, lasting impact if they do this,” the mayor said.

De Blasio’s tacit endorsement of the walkout comes just days after he announced that schools across the city would deploy more “rapid-response lesson plans” about current events. On Friday, de Blasio told WNYC’s Brian Lehrer that the protests are a “teachable moment.”

We are going to do lesson plans around this issue leading up to that day,” de Blasio said. “We are going to make sure that there’s a real educational impact.”

The city also announced this week that every New York City school will hold a lockdown drill by March 15, and every middle and high school will be subject to at least one random screening with metal detectors this year.

Here’s more on what de Blasio told Lehrer this morning:

For high school students – we are going to be very clear, we want parents to weigh in, to let us know if they are comfortable with a young person walking out. It is supposed to be for 17 minutes. We expect the school day before and after to proceed. For younger folks – middle school, elementary school — the model I’m interested in, we are still working on this, is to have it be within the context of the building, you know to gather in the building for the memorial to the 17 young people lost, 17 people lost I should say. And again that may be silent, that may be with young people speaking, that’s all being worked through.

Speaking Out

Students at Denver’s George Washington High say their voices were unheard in principal selection

PHOTO: Denver Post file

When Shahad Mohieldin learned that students, parents, and teachers at George Washington High School in Denver would have a say in who was named the next principal, the high school senior spent days recruiting representatives from all three groups to participate.

Mohieldin, a member of the school’s advisory board, said she and others worked hard to ensure the group vetting the principal candidates would be diverse. It was important to include students of color and white students, parents who speak English and those who don’t, and teachers of both International Baccalaureate and traditional classes, she said, especially since the high school has been working to heal years-long racial and academic divides.

The students particularly liked one candidate who they said seemed to understand the school’s struggles. He would have also been a leader of color at a school where 70 percent are students of color. Denver Public Schools Superintendent Tom Boasberg ultimately chose a different candidate, a more experienced principal with whom he’d worked closely before.

It was a whirlwind process that took just seven weeks from when the current principal announced his retirement. In the end, Mohieldin and other students said they were left feeling like their voices were ignored.

“We were often told that, ‘Hey, your voice really matters in this. Please, we want your input,’” Mohieldin said. “It really hurts. Now we don’t trust the district as much, which is really sad.”

District leaders said the process was quick but thorough. Deputy Superintendent Susana Cordova said that while it was clear the students preferred one candidate, the input collected from parents, teachers, and community members was more mixed. The slate of three finalists was unusually strong, she said, and it was not an easy decision.

Kristin Waters, the candidate who was hired, is a former district administrator with years of experience leading a comprehensive Denver high school similar in size to George Washington. The students’ top choice was an assistant principal at East High School named Jason Maclin.

Cordova said she wants to assure students that although district leaders didn’t choose students’ favored candidate, they did consider their opinions.

“It is important to use your voice,” Cordova said. “Sometimes your voice isn’t the only piece of information we look at, but in no way does that mean to stop speaking out.”

Not listening to community feedback is a perennial criticism of Denver Public Schools, and one district leaders are continually trying to address. Recently, several major decisions have been based on recommendations from committees of parents and community members. While the process hasn’t always gone smoothly, the district has followed the community’s advice.

In the case of the George Washington principal selection, the process worked like this: Current principal Scott Lessard announced in mid-December that he’d be retiring at the end of the school year. Lessard has helmed the school for two years, and students and teachers credit him with fostering a sense of unity and a culture of openness to new ideas.

But he said the daily challenges of being a school principal led to his decision.

“I was going to retire at some point,” he said. “It may not have been at the end of this year, but it was going to be soon. The school in such a good place, I thought it was a unique opportunity now to find somebody who would be a good principal.”

The district has a pool of pre-screened principal candidates who are invited to apply for openings as they come up, Cordova said. With every vacancy, the district convenes a committee of parents, teachers, and community members to interview the candidates. In the case of high school principal jobs, the district also asks students to participate.

For George Washington, the district assembled the committee and three separate focus groups, which Mohieldin helped organize: one of parents, one of teachers, and one of students. The groups and the committee interviewed five candidates selected by the district, and based partly on their feedback, district leaders whittled the field to three finalists, Cordova said.

The three finalists then participated in a community forum. Forum attendees were asked to submit written comments on candidates’ strengths and weaknesses, and Cordova said she personally read every single one. She said district leaders also read emails students sent afterward urging the district to pick Maclin. Students said they never received responses to those emails – one reason they felt unheard.

A week after the forum, on Feb. 6, the district announced its decision to hire Waters.

Cordova said she has every confidence that Waters will be “an amazing school leader.” Waters has been principal of three Denver schools: Morey Middle School; Bruce Randolph School, which serves grades six through 12; and South High School, whose demographics are similar to George Washington. More than 300 of the 1,239 students at George Washington are black and more than 400 are Hispanic.

“She has a strong track record working in similar communities,” Cordova said.

Students had some concerns about Waters’ approachability and her seemingly close ties with district leadership; Boasberg was listed as the first reference on her resumé. They said they liked Maclin’s presence, and that he seemed knowledgeable about the school’s past struggles and had concrete ideas for its future. Maclin submitted a proposed plan for his first 100 days as principal that included conducting a listening tour of the school community.

But students said their main complaint is not the outcome but the way the process unfolded.

“The district goes through this whole act of putting on these focus groups and interviews at the school and it’s like, ‘What really came out of that?’” said sophomore Andrew Schwartz. “At this point, it seems like the answer to that question is very little. I think that’s upsetting.”

Schwartz was part of the student focus group that interviewed all five candidates. So was junior Henry Waldstreicher, who noted that students missed an entire day of school to participate.

Waldstreicher said he was also left feeling disillusioned. “Why should we even try to talk to the district if they’re not going to listen to what we’re going to say?” he said.

The perception that the selection process was top-down wasn’t just among the students. Some teachers and community members said they felt the same way.

“We were given the opportunity to give our feedback and then it went into a black box and a decision was made,” said Vincent Bowen, a community member who participates in a student mentoring program at George Washington and was on the selection committee.

Pam Shamburg, executive director of the Denver teachers union, shared those concerns, adding that what happened at George Washington has happened at other schools, too: Candidates, she said, “go through this process, this rigamarole, but the district already knows who they’re going to pick.”

Parent Elizabeth Sopher said she feels district leaders weren’t as transparent as they could have been about what they wanted in a new principal, which she suspects contributed to the disconnect between the students’ top pick and the district’s ultimate decision.

“When you say to a group, ‘You tell us what the most important thing about this new principal is to you,’” she said, but then don’t make a decision based on that, “that’s a mistake.”

For her part, Waters said she’s excited to step into her new role at George Washington. She’s slated to start March 1 and finish out the school year alongside Lessard, a transition plan Cordova said was important to the district and the school community.

Waters said she wants to build a strong relationship with students. To that end, she has already met with a group of them to talk about their concerns.

“Once I get on board, they will see me out and about and hopefully feel comfortable coming up to me and letting me know what they’re thinking,” Waters said. “I want their input.”

Junior Cora Galpern said rebuilding that trust will be crucial. In the future, Galpern said the district should give students and others more of a say in principal selection by seeking a consensus on a candidate rather than simply soliciting feedback.

“Because at the end of the day,” she said, “our next principal has a huge effect on our day-to-day lives.”