Future of Schools

Charter school offered $100 reward to anyone who referred students who enrolled

PHOTO: Hayleigh Colombo
Carpe Diem Meridian.

Carpe Diem Meridian charter school embarked on an aggressive plan to boost enrollment this winter.

The North side Indianapolis school wanted to grow its roster by nearly 40 students by Feb. 2 — one of two critical dates when the state uses student attendance to determine the school’s 2015 funding levels — so board members approved a strategy to get the word out that included distributing fliers to parents and day care centers, making TV and radio appearances and hosting two open houses.

That wasn’t all.

Carpe Diem also offered $100 Marsh grocery gift cards to anyone who refers a student who enrolls — an incentive that some critics say went too far.

“My concern is that instead of a parent making a rational choice about where to send their child based upon who their child is and what they see the schools doing, we’re asking parents to discount that,” said MaryAnn Schlegel Ruegger, an Indianapolis attorney who has been skeptical of charter schools. “It’s not something that should count.”

Recruitment practices like these are legal in Indiana but have been outlawed elsewhere.

Those leading the charge against such giveaways say they are an unintended consequence of the state’s increasingly competitive school marketplace where schools must compete with each other for students and the state dollars that follow them. Indiana has seen a recent expansion of charter schools in recent years as the result of new state laws that foster their growth.

“I think we’re creating something people didn’t necessarily anticipate,” said Lori Schlabach, a former Washington township school board member who currently sends her children to township schools. “Now we’ve got a situation where a lot of districts have to do advertising or big public relations efforts just to survive. Do we really want our education dollars, be they donated dollars or taxpayer dollars, going to efforts like that, or would they be better spent elsewhere?”

Carpe Diem Meridian’s interim principal is LaNier Echols, who also was just elected to the Indianapolis Public School Board. She said the gift card promotion helped capture parents’ attention about the school. The school now has 250 kids enrolled, compared with 206 at the beginning of last month.

“People are more excited to do something where they get something out of it,” Echols said. “Parents are like, ‘Oh I do have a cousin that was looking for a school.’ It’s just to encourage people.”

But she said she is confident offering a gift card wasn’t the reason the school ultimately exceeded its enrollment goals. Two more Carpe Diem campuses are slated to open this fall in Indianapolis, each aiming to eventually enroll 300 students. Carpe Diem combines traditional classroom instruction with online lessons.

“We are a blended learning school and that’s what parents love about it,” Echols said. “We have children coming from everywhere, not because of the gift cards, but because we’re offering something different. We are filling a niche.”

Though at least one other state — Colorado — has declared illegal the practice of schools offering gift cards to students as an enrollment incentive, state charter school sponsors say there are no rules restricting the practice in Indiana.

Indiana Charter School Board Director Nick LeRoy, who manages the state’s oversight of more than 10 charter schools, said he asked the board’s attorneys to look into the legality of the practice in Indiana after Chalkbeat’s inquiry. He said he was not aware of the school’s plan to use gift cards as an enrollment incentive.

“That doesn’t sound right,” LeRoy initially said.

Later, LeRoy said state law “does not limit the use of general fund dollars … and schools have flexibility to use those dollars for supplies, salaries, fundraisers, etc.  This flexibility is determined by the board of directors for the school.”

The practice of using taxpayer dollars on marketing materials is relatively common, LeRoy said, even among public schools.

“(Indianapolis Public Schools) in particular uses billboards extensively to raise awareness and support their student recruitment efforts,” LeRoy said.

Robert Sommers, Carpe Diem’s chief strategy officer, said spending money up front to attract students is worth it to reduce the cost it takes to educate students in the long run. Carpe Diem’s Indiana office budgeted $30,000 in 2015 for marketing and advertising. The gift cards came out of that budget.

“I’m not one of those folks who sees it as a problem,” Sommers said. “The real shame would be if taxpayers built the building, bought the computers and nobody showed up. That would be the ultimate abuse of taxpayer dollars.”

But who watches the spending?

LeRoy said the Indiana Charter School Board reviews Carpe Diem’s financial expenditures quarterly and completes an annual third-party audit.

“We do this for every school that we authorize,” LeRoy said. “This additional safeguard serves as a further means of transparency and accountability for how our schools use state funds.”

Another of Indiana’s charter school sponsors — Indianapolis Mayor Greg Ballard’s office, which oversees more than 30 schools — requires schools have detailed plans when it comes to marketing and recruitment before they are up and running, said Deputy Mayor Jason Kloth.

“We require schools to have robust recruitment plans in both the application and pre-opening phases which is an opportunity for our team to review those practices and make sure they’re activities that are going to lead to enrollment and that are ethical,” Kloth said.

But some things inevitably slip through the cracks.

Last year, one of the mayor’s charter school drew scrutiny after it began charging an enrollment fee. Charter schools are supposed to be free public schools just like traditional public schools, which do not charge enrollment fees.

In light of cases like this, Ruegger said it may be time to clamp down harder on schools to limit how they can spend taxpayer dollars.

“We’ve over regulated, and now, at least for charters and vouchers, we seem to be afraid to regulate at all,” Ruegger said. “But in this area, we really need to. Is this really something we want our public schools to be doing?”

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The right stuff

Who will be Tennessee’s next education chief? Gov.-elect Bill Lee is getting lots of advice

PHOTO: TN.gov
As outgoing Gov. Bill Haslam looks on, Gov.-elect Bill Lee speaks at the state Capitol the day after being elected the 50th governor of Tennessee. His 75-day transition will end with his inauguration on Jan. 19.

The changing of the guard that’s coming to the Tennessee governor’s office will now definitely come also to the department overseeing state education policy.

Candice McQueen took herself out of the running to continue as education commissioner with last week’s announcement that she’ll transition in January to a new job as CEO of the National Institute for Excellence in Teaching.

While it was unlikely she would have stayed on permanently given the challenges with testing during her four-year tenure, McQueen’s planned departure cleans the slate for Gov.-elect Bill Lee to start fresh in finding the right fit to lead his vision for Tennessee schools.

The Republican businessman faces lots of choices in making one of the most important picks of his 23-member cabinet: Homegrown talent or a national search? Classroom teaching experience or workforce expertise? A quick hire or an extended search?

And he’s been getting a lot of advice.

From advocacy and philanthropic groups to the higher education and business communities, Tennessee has a large number of partners and stakeholders who care deeply about continuing the state’s momentum to improve student achievement.

“We believe that decisions made around talent and who is going to be working on education — either in the governor’s office or state Department of Education — are some of the most important decisions that the next governor will make,” said David Mansouri, president of the State Collaborative on Reforming Education, or SCORE, a nonprofit group that works closely with the education department.

“We’re looking for someone who’s going to hold the line on the school accountability framework that the state has worked so hard to build,” said Gini Pupo-Walker, a leader with Conexión Américas, which advocates for Latino families in Nashville. “We want to keep up the urgency around improving performance of different student groups and making sure that we are bringing up all kids.”

Transition period

Since winning the election on Nov. 6, Lee has huddled with a small team of advisers in a windowless office at the state Capitol to plan the transition to a new administration, including sorting through about 600 resumes submitted for various jobs in all departments.

Transition spokeswoman Laine Arnold said the plan is to have the full cabinet in place by Lee’s Jan. 19 inauguration. But, she added, “we will be open to extending this process if needed.”

Lee’s pick for schools chief is considered key — and not just because the governor-elect made education a priority on the campaign trail, including a frequent call for stronger career and technical education.

The new commissioner eventually will manage a department of more than 600 employees overseeing a public school system for about a million students, 78,000 certified educators, and $6 billion in school funding.

And because Congress voted to cede much control over K-12 policy to state officials under a 2015 federal law, the commissioner plays an even larger role than in decades past.

Homegrown vs. national

Because of the high stakes, groups like SCORE are urging Lee to cast a wide net in his search for a successor to McQueen.

“We should aspire to have best-in-class and best-in-the-nation talent, just like we’ve had the last 10 years,” said Mansouri. “That may mean the person is from Tennessee, or from somewhere else.”

PHOTO: TN.gov
Education Commissioner Candice McQueen was one of Gov. Bill Haslam’s most visible cabinet members.

Other groups emphasize the value of being familiar with Tennessee schools.

“As an organization comprised of school district leaders, we believe it would be an advantage for a state commissioner of education to have experience both in the classroom and as a public school system leader in Tennessee,” said Dale Lynch, executive director of the Tennessee Organization of School Superintendents.

Adds Beth Brown, president of the Tennessee Education Association: “The next commissioner should have a practical understanding of what goes on in our public schools. Having that kind of leader in place will go a long way to restoring teachers’ confidence in our Department of Education.”

Last handoff

When Republican Bill Haslam took the baton from Democrat Phil Bredesen in 2011 in the last gubernatorial handoff, he conducted a national search before plucking Kevin Huffman from the ranks of the education reform movement as his point person on schools.

A lawyer who was an executive with Teach For America in Washington, D.C., Huffman was tasked with managing Tennessee’s just-approved overhaul of K-12 schools as part of its $500 million federal Race to the Top award. The Obama-era competition had incentivized states to adopt shared academic standards, improve its lowest-performing schools, measure students’ growth over time, and design policies to reward and retain top teachers.

State education commissioner Kevin Huffman.
PHOTO: TN.gov
Kevin Huffman was Tennessee’s education commissioner from 2011 to 2014.

A polarizing leader, Huffman left after three years of clashing with teacher groups, district leaders, and state lawmakers over policies ranging from teacher licensing and evaluations to charter schools and Common Core.

Haslam then turned to McQueen, a native of Clarksville, Tenn., former teacher, and respected dean of education at Nashville’s Lipscomb University.

“She was a kinder, gentler Kevin Huffman,” said Dan Lawson, long-time school superintendent in Tullahoma. “They shared the same political agenda and underpinning, but Candice was able to deliver it in a smoother, less abrasive fashion.”

McQueen held the rudder steady on the state’s new roadmap, plus bolstered supports for teachers and launched a major reading initiative. But ongoing fumbles delivering a state test took their toll.

Interim or not

The complexities of education policy, including Tennessee’s pioneering changes over the last decade, are why SCORE leaders hope that Lee doesn’t rush to make a hire.

“We think that having a thoughtful approach that looks for the best in the nation is the right one,” said Mansouri. “If that takes time, that’s OK. It’s about getting the right person.”

There’s precedent here.

Before Haslam hired Huffman several months after taking office, he leaned on acting commissioner Patrick Smith, who had led the state’s Race to the Top oversight team under Bredesen.

Other groups agree that a thorough search is in order.

“My sense is that the Lee administration will look for top talent and let quality drive their hiring decisions. But having some ties to Tennessee will be a huge bonus,” said Shaka Miller, state director of the American Federation for Children, a group that Lee has supported and that backs a “school choice” agenda, including charter schools and voucher-like programs.

Qualities and qualifications

On the campaign trail, Lee pledged to hire the most talented and qualified people for his administration.

Arnold adds: “He’s looking for those who share his vision in making Tennessee a national leader, while also ensuring geographic and individual diversity.”

While she declined to discuss names, Lee has sought advice from two superintendents from West Tennessee — Dorsey Hopson in Shelby County and Marlon King in Fayette County — both of whom were on a 72-person campaign list of Tennesseans who supported or advised him on education.

PHOTO: TN.gov
Dorsey Hopson is superintendent of Shelby County Schools, Tennessee’s largest district.

Hopson’s backing of the millionaire Republican candidate from affluent suburban Williamson County raised eyebrows — and some fury — among his mostly urban Democratic district in Memphis, which has the state’s highest share of impoverished students.

Hopson told Chalkbeat at the time that he was “not angling for a job,” but rather that he and Lee had developed a mutual respect while getting to know each during the last year and a half.

“We routinely discussed faith, family, government, and education issues,” said Hopson, a lawyer who has headed Tennessee’s largest district since 2013. “I appreciated the thoughtful and humble way that he sought my input.”

Asked last week about Hopson, Lee told Memphis TV station Local 24 News that he hadn’t spoken with the superintendent specifically about his administration but added: “He has a role. We talk. We’ve become friends. I have a great deal of respect for his expertise.”

Hopson would have to take a pay cut, however, if Lee offered and he accepted the commissioner’s job. As superintendent, he makes $285,000 a year. The salary for the state’s education chief is $200,000.

Follow the ratings

Illinois education officials laud their school ratings — but critics say they don’t go far enough

Illinois rolled out its new school accountability system in the Illinois Report Card late last month.

State education officials publicly lauded their new school rating system Friday, even as a new, nationwide analysis of school improvement plans criticized Illinois’ approach as too hands-off.  

While the state developed a clear rating system as the federal government requires, Illinois falls short in follow-through, according to the report from the Collaborative for Student Success, a non-profit advocacy group, and HCM Strategies, a policy analysis group.  

“The state is taking too limited a role in leading or supporting school improvement efforts,” said the report, which examined how 17 states are implementing school improvement plans under the federal Every Student Succeeds Act, which was passed in 2015 and replaced the No Child Left Behind Act.

Both those federal laws task states with identifying and helping improve underperforming schools and with creating criteria to judge which schools are doing well. Illinois rolled out its new school accountability system in the Illinois Report Card late last month.

State officials disagree with the criticism.

“Illinois is being held up as a model for other states to follow,” said Ralph Grimm, chief education officer of Illinois, speaking at the monthly state board of education meeting on Friday. “The entire (state) team has to be commended for providing useful information.”

Illinois’ rating system places every public school in the state into one of four categories based in part on scores on the annual PARCC standardized tests (click here to see how Chicago schools ranked).

Only about a third of Illinois students scored proficient or higher on PARCC tests administered last spring. In reading, 37 percent of students in grades 3 through 8 met that benchmark, while in math 31 percent did. Despite that, the state awarded 80 percent of its schools a “commendable” or “exemplary” rating. 

The state labeled 20 percent of schools “underperforming” or “low performing,” the only designations that could trigger state action. Intervention measures include improvement plans, visits from specialists, and additional funding.

The state released its ratings just days after Chicago released its own batch of school ratings, which take into account a different set of metrics and a different standardized test.

Grimm said the next step will be asking the state’s lowest-performing schools to draft improvement plans and then connecting them with experts to implement their changes.

The state ratings pay particular attention to how schools educate certain groups of students — such as children of color and English language learners. Improvement plans will focus on ways to raise their achievement levels.

Under the latest state rankings, nearly half of Chicago schools failed to meet the state’s threshold for performance, with a disproportionate number of high schools on the low-performance list. Nearly all of under- and low-performing Chicago high schools are on the South Side and sit in or border on the city’s poorest census tracts.

The state could grant underperforming schools $15,000, and  the lowest performers can apply for $100,000 under its IL-Empower program — which helped schools improve by funneling federal funds to them. Advocates have welcomed the change to a carrot to help schools pull themselves up, after years of sticks that overhauled and cut funding for low-performing schools.

Nationally, the Collaborative for Student Success report applauded Colorado for its streamlined application system, and Nevada for asking districts to directly address equity.

The collaborative criticized Illinois for failing to involve parents and community members in its plan. The group also said the state needs to give districts more guidance on putting together school improvement plans.