Future of Schools

Charter school offered $100 reward to anyone who referred students who enrolled

PHOTO: Hayleigh Colombo
Carpe Diem Meridian.

Carpe Diem Meridian charter school embarked on an aggressive plan to boost enrollment this winter.

The North side Indianapolis school wanted to grow its roster by nearly 40 students by Feb. 2 — one of two critical dates when the state uses student attendance to determine the school’s 2015 funding levels — so board members approved a strategy to get the word out that included distributing fliers to parents and day care centers, making TV and radio appearances and hosting two open houses.

That wasn’t all.

Carpe Diem also offered $100 Marsh grocery gift cards to anyone who refers a student who enrolls — an incentive that some critics say went too far.

“My concern is that instead of a parent making a rational choice about where to send their child based upon who their child is and what they see the schools doing, we’re asking parents to discount that,” said MaryAnn Schlegel Ruegger, an Indianapolis attorney who has been skeptical of charter schools. “It’s not something that should count.”

Recruitment practices like these are legal in Indiana but have been outlawed elsewhere.

Those leading the charge against such giveaways say they are an unintended consequence of the state’s increasingly competitive school marketplace where schools must compete with each other for students and the state dollars that follow them. Indiana has seen a recent expansion of charter schools in recent years as the result of new state laws that foster their growth.

“I think we’re creating something people didn’t necessarily anticipate,” said Lori Schlabach, a former Washington township school board member who currently sends her children to township schools. “Now we’ve got a situation where a lot of districts have to do advertising or big public relations efforts just to survive. Do we really want our education dollars, be they donated dollars or taxpayer dollars, going to efforts like that, or would they be better spent elsewhere?”

Carpe Diem Meridian’s interim principal is LaNier Echols, who also was just elected to the Indianapolis Public School Board. She said the gift card promotion helped capture parents’ attention about the school. The school now has 250 kids enrolled, compared with 206 at the beginning of last month.

“People are more excited to do something where they get something out of it,” Echols said. “Parents are like, ‘Oh I do have a cousin that was looking for a school.’ It’s just to encourage people.”

But she said she is confident offering a gift card wasn’t the reason the school ultimately exceeded its enrollment goals. Two more Carpe Diem campuses are slated to open this fall in Indianapolis, each aiming to eventually enroll 300 students. Carpe Diem combines traditional classroom instruction with online lessons.

“We are a blended learning school and that’s what parents love about it,” Echols said. “We have children coming from everywhere, not because of the gift cards, but because we’re offering something different. We are filling a niche.”

Though at least one other state — Colorado — has declared illegal the practice of schools offering gift cards to students as an enrollment incentive, state charter school sponsors say there are no rules restricting the practice in Indiana.

Indiana Charter School Board Director Nick LeRoy, who manages the state’s oversight of more than 10 charter schools, said he asked the board’s attorneys to look into the legality of the practice in Indiana after Chalkbeat’s inquiry. He said he was not aware of the school’s plan to use gift cards as an enrollment incentive.

“That doesn’t sound right,” LeRoy initially said.

Later, LeRoy said state law “does not limit the use of general fund dollars … and schools have flexibility to use those dollars for supplies, salaries, fundraisers, etc.  This flexibility is determined by the board of directors for the school.”

The practice of using taxpayer dollars on marketing materials is relatively common, LeRoy said, even among public schools.

“(Indianapolis Public Schools) in particular uses billboards extensively to raise awareness and support their student recruitment efforts,” LeRoy said.

Robert Sommers, Carpe Diem’s chief strategy officer, said spending money up front to attract students is worth it to reduce the cost it takes to educate students in the long run. Carpe Diem’s Indiana office budgeted $30,000 in 2015 for marketing and advertising. The gift cards came out of that budget.

“I’m not one of those folks who sees it as a problem,” Sommers said. “The real shame would be if taxpayers built the building, bought the computers and nobody showed up. That would be the ultimate abuse of taxpayer dollars.”

But who watches the spending?

LeRoy said the Indiana Charter School Board reviews Carpe Diem’s financial expenditures quarterly and completes an annual third-party audit.

“We do this for every school that we authorize,” LeRoy said. “This additional safeguard serves as a further means of transparency and accountability for how our schools use state funds.”

Another of Indiana’s charter school sponsors — Indianapolis Mayor Greg Ballard’s office, which oversees more than 30 schools — requires schools have detailed plans when it comes to marketing and recruitment before they are up and running, said Deputy Mayor Jason Kloth.

“We require schools to have robust recruitment plans in both the application and pre-opening phases which is an opportunity for our team to review those practices and make sure they’re activities that are going to lead to enrollment and that are ethical,” Kloth said.

But some things inevitably slip through the cracks.

Last year, one of the mayor’s charter school drew scrutiny after it began charging an enrollment fee. Charter schools are supposed to be free public schools just like traditional public schools, which do not charge enrollment fees.

In light of cases like this, Ruegger said it may be time to clamp down harder on schools to limit how they can spend taxpayer dollars.

“We’ve over regulated, and now, at least for charters and vouchers, we seem to be afraid to regulate at all,” Ruegger said. “But in this area, we really need to. Is this really something we want our public schools to be doing?”

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Finding a home

Denver school board permanently co-locates charter elementary in middle school building

Students and staffers at Rocky Mountain Prep's first charter school in Denver cheer in 2012. (Photo by The Denver Post)

A Denver elementary charter school that was temporarily granted space in a shuttering district-run middle school building will now be housed there permanently.

The school board voted Thursday to permanently place Rocky Mountain Prep Southwest charter school in the Kepner Middle School building, where it is sharing space this year with three other school programs. Such co-locations can be controversial but have become more common in a district with skyrocketing real estate prices and ambitious school quality goals.

Rocky Mountain Prep Southwest is part of a homegrown charter network that has shown promising academic results. The network also has a school in Aurora and is expected to open a third Denver school next year in the northwest part of the city.

Rocky Mountain Prep Southwest was first placed at Kepner for the 2015-16 school year. The placement was supposed to be temporary. The district had decided the year before to phase out low-performing Kepner and replace it a new district-run middle school, Kepner Beacon, and a new charter middle school, STRIVE Prep Kepner, which is part of a larger network. The district also temporarily placed a third charter school there: Compass Academy.

Compass has since moved out of Kepner but the other four schools remain: Rocky Mountain Prep Southwest, Kepner Beacon, STRIVE Prep Kepner and the Kepner Legacy Middle School, which is on track to be completely phased out and closed by June 2019.

In a written recommendation to the school board, district officials acknowledged that permanently placing Rocky Mountain Prep Southwest at Kepner would create a space crunch.

The Kepner campus has the capacity to serve between 1,100 and 1,500 students, the recommendation says. Once all three schools reach full size, officials expect the schools will enroll a total of approximately 1,250 students. Rocky Mountain Prep Southwest currently serves students in preschool through third grade with a plan to add more grades.

“DPS facilities staff are currently working with all three schools to create a long‐term vision for the campus, including facility improvements that ensure all three schools have what they need to continue to excel,” says the recommendation from Chief Operating Officer David Suppes and Director of Operations and Support Services Liz Mendez.

District staff tried to find an alternate location for Rocky Mountain Prep Southwest but were unsuccessful, the recommendation says. The district does not have many available buildings, and competition for them among district-run and charter schools can be fierce. In northeast Denver, seven secondary schools are currently vying for the use of a shuttered elementary.

Future of Schools

Indianapolis needs tech workers. IPS hopes that George Washington will help fill that gap.

PHOTO: Dylan Peers McCoy

Indiana companies are looking for workers with computer expertise, and Indianapolis Public Schools leaders want their students to fill that gap.

Next year, George Washington High School will launch a specialized information technology academy designed to give students the skills to pursue careers in IT — and the exposure to know what jobs even exist.

“Half of what kids aspire to be is either someone they know does it or they’ve seen it on TV,” said Karen Jung, president of Nextech, a nonprofit that works to increase computer science preparation in K-12 schools. Nextech is partnering with IPS to develop the new IT program at George Washington.

For teens who don’t know anyone working in computer science, meeting role models is essential, Jung said. When teens see women of color or artists working in computer sciences, they realize there are opportunities for people like them.

“Once we put them in front of and inside of workplaces … it clicks,” Jung said. They believe “they would belong.”

The IT program is one of three academies that will open in George Washington next year as part of a broad plan to close nearly half of the district’s high schools and add specialized focus areas at the four remaining campuses. In addition to the IT academy, George Washington will have programs in: advanced manufacturing, engineering, and logistics; and business and finance.

The district is also moving to a model without neighborhood high schools. Students will be expected to choose high schools based on focus area rather than location. This year, many current high schoolers were required to reapply in an effort to make sure they enroll in academies that fit their interests.

The district will host a showcase of schools to help parents and students with their selections. The showcase runs from 10 a.m. to 2 p.m. Saturday at the Indiana State Museum.

Stan Law, principal of Arlington High School now, will take over George Washington next year. (Arlington will close at the end of this year.) He said the new academies offer an opportunity for students to see what they need to master — from soft skills to knowledge — to get good jobs when they graduate.

“I want kids to really make the connection of the purpose of high school,” Law said. “It is that foundation for the rest of your life, in terms of the quality of life that you are going to live.”

PHOTO: Dylan Peers McCoy
Stan Law

When the IT academy launches next year, students who select the program will be able to spend about one to two classes per year focused on information technology, said Ben Carter, who runs career and technical education for IPS.

Carter hopes the academies will reshape George Washington and other IPS campuses by connecting potential careers with the work students do everyday at school. Students who share a focus area will be in a cohort, and they will share many of the same core classes such as English, math and history, said Carter. Teachers, in turn, will be able to relate what students are studying in their history class to projects they are working on in the IT program, for example.

To show students what a career in information technology might look like, students will have the chance to tour, connect with mentors and intern at local companies.

“If I’m in one of these career classes — I’m in software development, but then I get to go to Salesforce and walk through and see the environment, to me as a student, that’s inspiring,” said Carter. “It’s like, ‘oh, this is what I can have.’ ”

He added. “It increases engagement but also gives them a true sense of what the career is.”